Fish Marketing
Fresh fish is traded throughout Punjab. Retail markets are established in almost all cities and towns...
The perishable nature of fish, lack of appropriate transport facilities...
Fish Marketing Channel
A route followed by a commodity in the marketing operation from the producer to the consumer...
Marketing Intermediaries
Marketing intermediaries include all individuals or firms who handle fish after it leaves the producers...
a) Contractors
Contractors obtain leases for fishing rights and manage fish catching operations...
b) Private Fish Farms
Private fish farms produce fish and supply it directly to the market...
c) Wholesalers
Wholesalers buy and sell large quantities and provide short-term loans...
d) Retailers
Retailers sell fish in small quantities to final consumers...
Fish Supply to Markets
After harvesting or catching, fish is processed and transported as follows:
i) Fish Catching
Contractors and private fish farmers engage fishermen...
ii) Gutting
Gutting removes gills and intestines to increase storage life...
iii) Grading
Fish are sorted based on species and freshness...
iv) Packing
Fish is packed with ice using baskets and jute sacks...
v) Transportation
Transportation is done via manpower, animals, vehicles, and railways...